Signed in as:
filler@godaddy.com
Arkansas Small Business Matters.
According to the SBA Office of Advocacy, 99.3% of all businesses in Arkansas identify as "Small Business". In total, as of 2025, that equates to 292,728 small businesses, small shops, mom-and-pops, or whatever you want to call them. They all contribute to the majority of the state's economy and serve as the foundation and catalyst for a prospering community.
Becoming a small business is typically inspired by a passion, a hobby, or even filling a gap in a service. These entrepreneurs embark on a new and uncharted path, driven by a passion and purpose to succeed.
However, half of these small businesses fail by year three, and the top pain points or friction along their journey are directly tied to their brand's limited reputation and revenue potential.
That's where I come in - Hi, I'm Kat Daniels, and I want to help you succeed at being small in Arkansas.
What Are The Benefits of Branding A Small Business?
Establishing and staying relevant is essential for growth, as it is the difference between a prospering business and a dying one. Small business and brand development is not a one-and-done process; it is more about phases, strategically creating and refining, identifying potential, and staying focused on your "why and intent" that should be driving your business. Key benefits of strategically developing your branding are:
- Your brand is your promise to your customers. It informs them about what they can expect from your products and services, differentiating your offering from that of your competitors.
- Successful branding enables a company, organization, or individual to best position and clearly communicate to its customers, partners, and employees.
- Branding shapes perceptions and delivers consumers from basic awareness to loyal advocates.
Where Do You Fit In As A Small Business?
From start-ups and small businesses to corporations and community organizations, creating brand relevance enables them to market themselves effectively and gain a competitive edge. Brand development is not a one-and-done process; it involves growth phases that enhance business impact when communicating with employees, key stakeholders, and the public. I specialize in small businesses, generational, and industrial companies. Arkansas small businesses I help are:
- Retail and Wholesale Companies
- Artists and Creator Brands
- Healthcare and Financial Service Providers
- Industrial and Hospitality Companies
- Agriculture and Manufacturing Companies
Arkansas Small Business Services
Brand or Program Consulting
Most companies are reactionary when it comes to running their business. They don't have a strategy behind their brand, and outcomes are the byproduct of what goes into it. Brand management is essential for a company to thrive and for your brand to grow.
As a Certified Small Business Consultant, Certified AI and Digital Marketer, I bring over thirty years of experience in business development, brand strategy consulting, and mass media management to your team, whether you're a one-person operation or a large organization. I provide unbiased guidance on business and branding fundamentals, sharing proprietary research software, industry templates, and organizational tools to support your business structure and brand standards, product or program development, reputation management, communication, and marketing strategies.
$100 Per Consult or $200 Monthly Retainer
Book a single one-on-one consult with Kat Daniels.
✅ Meetings are virtually hosted and allow quickprofessional insights and advice to help your business brand and program become its best.
✅ Choose one hour or two, or retain Kat Daniels per month for ongoing guidance.
Brand or Program Development
Due to minimized team talent or funding, small businesses, producers, and program administrators typically manage more roles and responsibilities. They are also more susceptible to economic downturns, misaligned workforces, or social injustice than their corporate counterparts.
The good news is you don't need a corporate budget or a team of many to become the better version of your brand or program. Once you understand what is limiting your success, we can start developing solutions so you can become more purposeful in your product, placement, and public perception. With proper development, brands and programs will build credible reputations, revenue potential, and loyal community and customer relationships.
Reputation & Brand Development
- Online reviews and reputation repair strategies
- Google Business Profile (GBP) optimization
- Google Business Map (GBM) optimization
- Online directory listing optimization (Yelp, Google, Bing)
- PR and influencer marketing partnerships
Revenue Growth & Customer Acquisition Development
- Sales process automation & CRM implementation
- Customer journey mapping & satisfaction analysis
- Lead generation & conversion optimization
- E-commerce and omnichannel strategies
- Target Customer research & journey mapping analysis
Digital Marketing & Online Visibility Development
- Basic website development
- Content creation and SEO
- Paid ad management (i.e., Google Ads, Facebook, LinkedIn)
- Social media strategy and brand positioning
- Email marketing automation & audience segmentation
Pricing Strategy & Product Placement
- Profitability and pricing strategies
- Alternative funding and grant assistance
- Recurring revenue and passive income strategies
- Resell and Wholesale product placement strategies
- Bulk programs and subscription strategies
$500 - $2000 Monthly Per Brand or Project
Development is like project management for Kat Daniels.
✅ Expect a Master Service Agreement defining her role and responsibilities, with a scheduled beginning and end date and a detailed project scope of work (SOW).
✅ The price is based on the project scope of work, completing actions by week or by the month.
Brand and Project Management
Understanding the importance of brand management and the need to incorporate a brand strategy to communicate with those who value your small business, identifying potential in partnerships, and educating those who could benefit are strategic approaches to creating meaningful relationships and generating revenue. Hiring Kat Daniels for brand strategy consulting to assess and assist with your communication and marketing assets, including online brand management, will help enhance your reputation and relationships, thereby developing opportunities for growth, potential, and scalability.
When you contract Kat Daniels as your brand manager, your brand or project will receive professional PR support, utilizing communication industry standards and reputation guidance, without the typical internal MarCom department or large-agency price tag. Pay for the role and responsibilities deemed necessary to help your brand or program be its best version, allowing Kat to manage and communicate on your behalf, doing what she does best.
Brand and Project Management:
- Public Relations & Earned Media
- Paid & Owned Media
- Partnership & Memberships
- Industry & Retail Relations
- Crisis Communication and Brand Protection
$500 - $2000 Monthly Per Brand or Project
Managing a brand is proactive, not reactive, and having Kat Daniels at the helm creates creditability and a public-savvy persona ready to do business.
✅ As your brand agent and manager, Kat will represent and communicate on your behalf, helping you create and engage as an established and professional brand.
✅ The price is based on the role and activities managed per month.
Free Small Business Resources
Arkansas Small Business Development Center
Arkansas Small Business Development Center
Arkansas Small Business Development Center
The Arkansas Small Business and Technology Development Center is a higher-education-based economic development program that assists new and seasoned entrepreneurs, helping with every aspect of business creation, management, and operation. Unique among Arkansas's economic development organizations, ASBTDC serves businesses from any county in Arkansas, in any industry sector, and at any stage of business development.
US Small Business Administration
Arkansas Small Business Development Center
Arkansas Small Business Development Center
The United States Small Business Administration (SBA) is an independent agency of the United States government that provides support to entrepreneurs and small businesses. The SBA's mission is "to maintain and strengthen the nation's economy by enabling the establishment and viability of small businesses and by assisting in the economic recovery of communities after disasters." The agency's activities have been summarized as the "3 Cs" of capital, contracts, and counseling.
Arkansas Economic Development Center
Arkansas Economic Development Center
Arkansas Economic Development Center
Through a statewide network of partners and targeted tax incentive programs, the Arkansas Economic Development Commission is committed to empowering start-ups and visionaries with open collaboration, unparalleled resources, beneficial policies, and a willingness to get things done. Dedicated support can be found for all entrepreneurs, with dedicated resources for women-owned, minority, and veteran-owned business entities to assist with loans, education, and networking.
SCORE
Arkansas Economic Development Center
Arkansas Economic Development Center
SCORE mentoring is a free service offered to any aspiring or established owners of a U.S.-based business. Partnering with companies one-on-one, SCORE mentors support your success by providing experienced advice, consulting on best practices, and educating you on small business topics. SCORE can help you start, grow or successfully exit a business. Small business owners who receive three or more hours of mentoring report higher revenues and increased growth.
Ready To Create A Better Brand?
Copyright © 2025 Katherine Daniels Consulting Company LLC | Certified AI & Digital Marketer | SBA Consultant
This website uses cookies.
Please click continue to accept the use of cookies. We analyze website traffic to learn what topics interest you the most. Data viewed is not singular nor sold.