Arkansas Nonprofits Matter.

Most nonprofits are reactionary when it comes to running their business. They don't have a strategy behind their brand, and outcomes are the byproduct of what goes into it. Brand management is essential for a nonprofit to thrive and for your brand to grow. 

As a Certified Small Business Consultant and Certified AI and Digital Marketer, I bring over thirty years of experience in business development, brand strategy consulting, and mass media management to your team, whether you're a newly developed or established legacy. I provide unbiased guidance on business development and branding fundamentals, sharing proprietary research software, industry templates, and organizational tools to support your structure and mission, as well as product or program development, reputation management, communication, and marketing strategies.

Due to minimized team talent or funding, nonprofits and program administrators typically manage more roles and responsibilities. They are also more susceptible to economic downturns, misaligned workforces, or social injustice than their corporate counterparts. 

The good news is you don't need a corporate budget or a team of many to become the better version of your brand or program. Once you understand what is limiting your success, we can start developing solutions to help you be more purposeful in your product, placement, and public perception. With proper development, brands and programs will establish credible reputations, increase revenue potential, and foster loyal community and donor relationships. 

Reputation & Brand Development

• Online reviews and reputation repair strategies
• Google Business Profile (GBP) optimization
• Google Business Map (GBM) optimization 
• Online directory listing optimization (Yelp, Google, Bing)
• PR and influencer marketing partnerships

Revenue Growth & Customer Acquisition Development

• Sales process automation & CRM implementation
• Customer journey mapping & satisfaction analysis
• Lead generation & conversion optimization
• E-commerce and omnichannel strategies
• Target Customer research & journey mapping analysis

Digital Marketing & Online Visibility Development

• Basic website development
• Content creation and SEO
• Paid ad management (i.e., Google Ads, Facebook, LinkedIn)
• Social media strategy and brand positioning
• Email marketing automation & audience segmentation

Pricing Strategy & Product Placement

• Profitability and pricing strategies
• Alternative funding and grant assistance
• Recurring revenue and passive income strategies
• Resell and Wholesale product placement strategies
• Bulk programs and subscription strategies

Understanding the importance of brand management and the need to incorporate a brand strategy to communicate with those who value your mission, identifying potential in partnerships, and educating those who could benefit are strategic approaches to creating meaningful relationships and generating revenue. Hiring me for brand strategy consulting to assess and assist with your communication and marketing assets, including online brand management, will help enhance your reputation and relationships, thereby developing opportunities for growth, potential, and scalability. 

When you contract me as your brand manager, your brand or project will receive professional PR support, utilizing communication industry standards and reputation guidance, without the typical internal MarCom department or large-agency price tag. Pay for the role and responsibilities deemed necessary to help your brand or program be its best version, allowing Kat to manage and communicate on your behalf, doing what she does best.

Brand and Project Management:

• Public Relations & Earned Media
• Paid & Owned Media 
• Partnership & Memberships
• Industry & Retail Relations
• Crisis Communication and Brand Protection