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Arkansas's arts & culture sector is thriving in growth and opportunities, expanding by 6.6% in 2023, up from 3.8% in 2022. That outpaced national real‑GDP growth of 2.9% in 2023, promising a growing trend.
Supportive programs, such as fellowships and makerspaces, as well as new events like the AMFA Art Market, are beginning to solidify the environment for independent makers and craft-based creators.
Unfortunately, SmileHub's 2025 ranking placed Arkansas near the bottom of the nation, ranking 47th overall for arts access, economy, and education, and ranking 45th for adults creating art and 47th for artists' economic conditions.
That's where I come in. Hi, I'm Kat Daniels, and I want to help you succeed as a creator, maker, or artist in Arkansas.
Establishing and staying relevant is essential for growth, as it is the difference between a prospering creator and a dying one. Brand and product development is not a one-and-done process; it is more about phases, strategically creating and refining, identifying potential, and staying focused on your "why and intent" that should be driving your mission. Key benefits of strategically developing your branding are:
Whether you are a starving artist, musician, home-based maker, or an Arkansas product crafter, creating brand relevance enables you to market yourself effectively and gain a competitive edge, enhance community relations, and customer engagement.
Key growth areas I can help with are:
Most creators are reactionary when it comes to managing their brand. They don't have a strategy behind their actions, and outcomes are the byproduct of what goes into it. Brand management is essential for a creator to thrive and grow.
As a Certified Small Business Consultant and Certified AI and Digital Marketer, I bring over thirty years of experience in business development, brand strategy consulting, and mass media management to your team, whether you're a newly developed or established legacy. I provide unbiased guidance on business development and branding fundamentals, sharing proprietary research software, industry templates, and organizational tools to support your structure and mission, as well as product or program development, reputation management, communication, and marketing strategies.
Book a single one-on-one consult.
✅ Meetings are virtually hosted and allow quick professional insights and advice to help your business brand and program become its best.
✅ Choose one hour or two, or retain me per month for ongoing guidance.
Due to limited team talent or funding, creators and makers often manage multiple roles and responsibilities. They are also more susceptible to economic downturns, misaligned local leadership, or social injustice than their corporate counterparts.
The good news is you don't need a corporate budget or a team of many to become the better version of your brand or product. Once you understand what is limiting your success, we can start developing solutions to help you be more purposeful in your product, placement, and public perception. With proper development, brands and programs will establish credible reputations, increase revenue potential, and foster loyal community and customer relationships.
Reputation & Brand Development
Revenue Growth & Customer Acquisition Development
Digital Marketing & Online Visibility Development
Pricing Strategy & Product Placement
Development is like project management.
✅ Expect a Master Service Agreement defining her role and responsibilities, with a scheduled beginning and end date and a detailed project scope of work (SOW).
✅ The price is based on the project scope of work, completing actions by week or by the month.
Understanding the importance of brand management and the need to incorporate a brand strategy to communicate with those who value your mission, identifying potential in partnerships, and educating those who could benefit are strategic approaches to creating meaningful relationships and generating revenue. Hiring me for brand strategy consulting to assess and assist with your communication and marketing assets, including online brand management, will help enhance your reputation and relationships, thereby developing opportunities for growth, potential, and scalability.
When you contract me as your brand manager, your brand or project will receive professional PR support, utilizing communication industry standards and reputation guidance, without the typical internal MarCom department or large-agency price tag. Pay for the role and responsibilities deemed necessary to help your brand or program be its best version, allowing Kat to manage and communicate on your behalf, doing what she does best.
Brand and Project Management:
Managing a brand is proactive, not reactive, and having me at the helm creates creditability and a public-savvy persona ready to do business.
✅ As your brand agent and manager, I will represent and communicate on your behalf, helping you create and engage as an established and professional brand.
✅ The price is based on the role and activities managed per month.
The Arkansas Arts Council advances and empowers the arts by providing services and funding for programming that encourages and assists literary, performing, and visual artists in achieving standards of professional excellence.
The Arkansas Community Foundation makes thousands of grants every year throughout the state. They offer multiple grant programs to address the various needs facing Arkansans.
The Arkansas Community Assistance Grant Program (CAGP) provides grant funds to cities, counties, and non-profit organizations of the State of Arkansas for eligible community and economic development projects and eligible non-profit organization projects.
Arkansas Blue Cross Blue Shield provides funding for health, wellness, community development, and social service programs to improve the quality of life for Arkansans. Since 2001, the Blue & You Foundation has granted more than $65 million to fund projects and initiatives to improve the health of Arkansans. The Blue & You Foundation offers grants ranging from $1,000 to $250,000.
The mission of the Charles A. Frueauff Foundation is to improve the lives of those in need by awarding grants to non-profit organizations in education, human services, and health and hospitals. They award an average grant amount of $25,000, focusing on education, human and family services, and health-related causes twice a year.
Engage Arkansas is an Arkansas initiative to inspire and advance civic engagement to help strengthen local communities. As the primary coordinating entity supporting the Governor’s Commission on National Service and Volunteerism, they are responsible for sustaining civic engagement by supporting local civic services, community education, and the promotion of partner program opportunities.
Managed by the Department of Health and Human Services, Grants.gov is an E-Government initiative operating under the governance of the Office of Management and Budget The Grants.gov system houses information on over 1,000 grant programs and vets grant applications for federal grant-making agencies.
Explore 100+ funding opportunities for nonprofits in Arkansas, with $28.2M in resources. Instrumentl supports organizations with tailored funding searches, deadline management, and funder insights to advance community initiatives in Arkansas.
With 28 years of experience in organizational support and grant writing, UAEX can help your nonprofit organization develop a strategic action plan. Adopting an asset-based approach is crucial to the success of your grant because it highlights the strengths and opportunities within the community.
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