Where Arkansas Brands Matter.

Most small business brands lack the time, budget, or proper talent to implement an effective growth strategy. Often, a company knows gaps or inefficiencies in its processes or performance but is not sure exactly where or how to correct them, so it wastes efforts and money. Again, you don't know what you don't know, and what you thought was working may be why your company is hurting.

By contracting with me, I review and research to find solutions to implement specific to your business brand, whether positioning the brand differently to the right people, recommending software, or better processes to create greater outcomes. 

As an independent consultant, I meet with key personnel involved with the company's decisions for immediate engagement and quicker outcomes. You gain access to proprietary market research and data tools without the additional investment in ownership. 

Key focus areas and activities can include but are not limited to the following actions and are custom-based on your industry and involvement for greater brand positioning, enhance reputation credibility, and increase customer engagement: 

Brand Consulting & Research

• Audit business model, communications, branding, and sales tactics. 
• Discover opportunities to increase sales and optimize revenue.
• Consult on areas to develop online reputation and communications.
• Assist with implementing changes and advise on best practices. 

$100 - $500 Weekly

Brand Development

• Define brand identity, message, customer segments, and relationships.
• Develop customer surveys to understand their customer relationships.
• Build internal and external communications and public relations.
• Consult on media placement and community connections. 

$200 - $1,000 Weekly

Brand Design

• Design logos, labels, packaging, promotional and marketing materials.
• Design business and legal documents, contracts, and manuals.
• Design websites, social profiles, and online reputation representation.
• Design videos, podcasts, publications, and event promotions.

$200 - $1,000 Weekly

Brand Management

• Manage online reputation and digital social media engagement.
• Manage press releases, public relations, and media communications.
• Represent publicly as a speaker or spokesperson. 
• Represent the company MarCom to customers or connections.

$100 - $500 Weekly