Brand Strategy Consulting | Brand Development | Brand Management

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Most companies are reactionary when it comes to running their business. They don't have a strategy behind their brand, and outcomes are the byproduct of what goes into it. Brand management is necessary to become the best business and for your brand to grow. 

As a Certified Small Business Consultant, entrepreneur, and business owner, I bring over thirty years of business development, brand strategy consulting, and mass-media management to your team of one or many. I give non-biased guidance on business and branding fundamentals and share proprietary research software, industry templates, and organizational tools to help with your business structure and brand standards, product or program development, reputation management, communication, and marketing strategies.
 

Brand and Project Consulting:

• Arkansas Small Business
• Arkansas Artist
• Arkansas Producer
• Arkansas Service Provider

Due to minimized team talent or funding, small businesses, producers, and program administrators typically manage more roles and responsibilities. They are also more susceptible to economic downturns, misaligned workforces, or social injustice than their corporate counterparts. 

The good news is you don't need a corporate budget or a team of many to become the better version of your brand or program. Once you understand what is limiting your success, we can start developing solutions so you can become more purposeful in your product, placement, and public perception. With proper development, brands and programs will build credible reputations, revenue potential, and loyal community and customer relationships. 

Reputation & Brand Development

• Online reviews and reputation repair strategies
• Google Business Profile (GBP) optimization
• Google Business Map (GBM) optimization 
• Online directory listing optimization (Yelp, Google, Bing)
• PR and influencer marketing partnerships

Revenue Growth & Customer Acquisition Development

• Sales process automation & CRM implementation
• Customer journey mapping & satisfaction analysis
• Lead generation & conversion optimization
• E-commerce and omnichannel strategies
• Target Customer research & journey mapping analysis

Digital Marketing & Online Visibility Development

• Basic website development
• Content creation and SEO
• Paid ad management (i.e., Google Ads, Facebook, LinkedIn)
• Social media strategy and brand positioning
• Email marketing automation & audience segmentation

Pricing Strategy & Product Placement

• Profitability and pricing strategies
• Alternative funding and grant assistance
• Recurring revenue and passive income strategies
• Resell and Wholesale product placement strategies
• Bulk programs and subscription strategies

Understanding the importance of brand management and the need to include a brand strategy to communicate with those who value your small business, finding potential in partnerships, and educating those who could benefit are strategic approaches to creating meaningful relationships and revenue. Hiring Kat Daniels for brand strategy consulting to assess and assist with your communication and marketing assets including online brand management will help enhance your reputation and relationships, developing opportunities for growth potential and scalability. 

When contracting Kat Daniels as your brand manager, your brand or project will receive professional PR support, using communication industry standards and reputation guidance without the typical internal MarCom department or large-agency price tag. Pay for the role and responsibilities deemed necessary to help your brand or program be its best version, allowing Kat to manage and communicate on your behalf, doing what she does best.

Brand and Project Management:

• Public Relations & Earned Media
• Paid & Owned Media 
• Partnership & Memberships
• Industry & Retail Relations
• Crisis communication and brand protection